Find your primary and secondary keywords for FREE without any credit card using Google Keyword Planner. Once you have your keywords, I'll even explain how to use them to maximize SEO on your website.

Check out the full blog post with step-by-step instructions and how to use your keywords to come up with 100s of content topics in minutes. 👇
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SEO means search engine optimization.

Basically, it is about helping Google understand:

What your business does.

That you are an authority on a topic.

That your content is worth displaying high on search results.

The goal of Google, and really the goal of most search engines, is to match the best content with a person's question. The way that Google determines this is through its unique algorithms.

Google states that its ranking system is designed to "sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for."

Relevant.

Useful.

This post is meant to help you create content relevant and useful in the eyes of Google's algorithms. We will keep things simple and keep things cheap.

There are plenty of tools you can use in your content marketing strategy, but this post will give you the basic free tools and vocabulary to understand and explain SEO without making someone's eyes glaze over.

1. Choosing the Right Words for Your Digital Marketing

Google states, "The most basic signal that information is relevant is when a webpage contains the same keywords as your search query."

Keywords.

Great marketers know that their great content needs to include the exact words people are typing into search engines.

Does your webpage snippet, or summary, explain what it does with the right keywords that show Google that your content is a good match?

Most of all, how do you find the right words that people are typing into Google search when looking for a product or service similar to your own?

How to Use Google Keyword Planner (Without a Credit Card)
Here’s how to use it for free:

Use Chrome and set up a New Incognito Window.

Go to ads.google.com, then click “Sign in.” Sign in with a Google account and click “new google ads account.”

Now the trick to get around sharing your credit card:

Click “Switch to expert mode.”

“Click “Create an account without a campaign.”

Confirm your business settings.

Then click “explore your account.”

Click “TOOLS”, then choose “Keyword Planner.”

You’ll get two options:

“Find keywords.”

AND

“Get search volume and forecasts.”

Use the first option to get keyword ideas.

You can now input topics or words related to your business, brand, product, or service.

Also, think about:

What words or phrases would people use to find what you offer?

What questions are your customers always asking?

Notice that Google will also give you suggestions to broaden your search. This can be helpful to turn you on to terms or categories that you didn't know about.

You’ll now see different categories:

Your keywords on the far left, then average monthly searches, and then competition and cost-per-click range.

Keywords that have a high amount of search volume and a high amount of competition are what we would call your primary keywords.

Finding Your Primary Keywords
Primary keywords are words that your business has to go after no matter what. They are so closely aligned with what you do that it doesn't matter if you don't have a chance to rank for them in one month because you would like to invest time in ranking for them eventually.

You'll notice these two prices, too. These are your PPC or price-per-click prices. Google Adwords allows people to pay to have their content appear on the first page of Google. These numbers give you a high and a low range.

If you use Adwords, every time someone clicks your website's link you get charged the price for that keyword.

If the range is high you can bet that other companies are paying for those specific keywords. Sometimes, even if a keyword has a lower search volume it might have higher buyer intent.

If I typed in "car dealerships in Bloomington," this is a high buying intent phrase, even though Bloomington is a small town and may not have a ton of monthly searches.

Finding Your Secondary Keywords
You need to get some points on the board, even if they do not have the highest search volume. Enter secondary keywords. These are keywords that are less competitive but are still related to your product or service. Ranking these words will eventually increase your site traffic and build your search engine rankings.

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