Welcome back to Nicky at Night!!

This week we are taking a deep dive into the VERY shady world of influencer brand trips-- discussing the marketing behind them to determine if they really are "good" strategies

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Timestamps:
0:00 - Intro
3:46 - Origin of the Brand Trip
11:56 - How much $ do they actually cost?
16:40 - The Controversy & Ethics
27:30 - The Trophy Effect
30:13 - Are Brand Trips ACTUALLY Good Marketing??

#brandtrip #creatoreconomy #videoessay #socialmediamarketing #beautyinfluencer

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