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• adidas Made For London (AM4LDN) shoe is first in a series of individually designed and manufactured shoes adidas will release in six key cities around the world
• SPEEDFACTORY will allow for consumers to benefit from state-of-the-art manufacturing processes that allow adidas to create truly tailored product solutions with unprecedented speed, thanks to in market automated production
• adidas has worked with running influencers in each key city to explore, test and co-create a product tailored to suit the unique demands for their city
• SPEEDFACTORY is a manufacturing innovation platform that will enable personal and purpose-built products that fuel the future of how adidas creates
