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When Ruben Amorim joined Sporting Club de Portugal they needed a figurehead to drag them from their lowest point in their history. And that’s exactly what he did.

Transforming the culture, uniting the fans and the board, and building a squad that won 5 trophies in 4 years from a base of 3-4-3.

Written by Jon Mackenzie, illustrated by Marco Bevilacqua.

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About Tifo Football:
Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.

We know there’s an appetite for thoughtful, intelligent content. For stuff that makes the complicated simple.

We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.

Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.

Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to tifo@theathletic.com.

Additional footage sourced from freestockfootagearchive.com

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