The job of creative director of a major fashion brand is a complex one - it’s a role that comes with a lot of pressure. The job description, especially in fashion, is nuanced, broad, and complex - an appointment comes with a whole new creative vision that extends into the photography, social media output, public relations strategy and most importantly the clothes. Why are we so fast to pass judgement on creative directors right when they start a new career path? New appointments are always exciting - just recently we’ve seen Sabato de Sarno at Gucci, Ludovic de Saint Sernin at Ann Demeulemeester, Harris Reed at Nina Ricci, Maximilian Davis at Ferragamo and most controversially, Pharrell Williams at Louis Vuitton Mens. Are we too hasty when we pass judgements on these designers’ first collections? Why can’t we just be happy for them?
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