Aweber review 2024. We’ll be discussing the pros and cons of Aweber. Why it’s worth it I’m 2024.

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Aweber has been in business since 1998. In fact, AWeber™s claim to fame is that they invented the Â

autoresponder. But how has it evolved since then, and are there better alternatives for Â

your business? Overview Â

On paper, Aweber has a lot to offer. You can use it to send email newsletters and Â

autoresponders. And you can set up automated workflows and landing pages. Plus, you can Â

carry out A/B testing. Pricing Â

Price-wise, AWeber isn’t the most affordable tool, especially when you compare it to other Â

feature-rich email marketing platforms like GetResponse or Sendinblue. But, the advantage with Â

AWeber is that, no matter how many subscribers you have, you always have FULL access to Aweber’s Â

features…unless you’re on the free plan, in which case the features are slightly more limited. Â

The free plan allows 3,000 emails a month, but just 500 subscribers. You’ll Â

also only be able to manage 1 list. The paid plan starts at $19.99 a month Â

and comes with unlimited emails and email lists, advanced email automation and the option to Â

remove AWeber’s branding. The only thing is that you’ll still only have 500 subscribers Â

at this price point, and it can get expensive pretty quickly. For the most up-to-date prices, Â

check out our website Tooltester.com. Dashboard The dashboard is easy to read Â

and navigate. It is worth noting that newsletters are labelled Â

Broadcasts , and automated workflows can be found under ‘Campaigns’. Â

Here you can see which list you’re in - it’s important to pay attention to list location, Â

because everything associated with a specific list is in its own dashboard. Â

It’s a good way to stay organised, so long as you remember to switch lists when necessary. Â

Creating a newsletter - Editor To create a newsletter, click on ‘Create message’. Â

You’ll see there are a number of options, including this one , where Aweber creates Â

a template based on your website. I’m going to stick with the drag-and-drop email builder. Â

Here on the left you have all the content elements you’ll need, including video, Â

products, coupons and image carousels. You can also browse the design templates Â

here . There are some nice designs, and IÂ like that you can change the color palette. Â

Another cool feature is this ‘keep my content’ checkbox . Most other Â

newsletter services will overwrite your content if you decide to switch templates, Â

so it’s great that this is not the case with Aweber. Â

You can preview it here on desktop or mobile, but you won’t be able to preview it on different email Â

clients or spam test it. Automation Â

Let’s move on to automation. You have a number of options here, but you’ll find that the good Â

automation templates have to be imported from the marketplace. For example, there is a black Friday Â

campaign, or an abandoned cart automation from Shopify, but there could be more. Â

You’ll have to copy the sharing code and import the campaign here . I find this Â

process a bit clunky, but at least the templates are well-done . Â

If you’re serious about marketing automation, Activecampaign is a better choice as it comes with Â

virtually no limitations to what you can do. Deliverability Â

Email deliverability is another area Aweber doesn’t do so well in. Â

At Tooltester we do bi-annual tests, where we track the rate at which email marketing providers Â

manage to land emails in the recipient's inbox Â

(as opposed to them ending up in spam or going missing). As you can see, Aweber doesn’t seem Â

to have much luck delivering emails to the main inbox, scoring well below average. Â

Pros â— Design flexibility Â

â— Free plan â— Phone support Â

Cons â— Lacking advanced features Â

â— High prices â— Poor deliverability Â

Let’s recap the pros and cons. Aweber gives yous a good amount Â

of design flexibility. You can send up to 3,000Â Â

emails per month for free And you’ll have phone support Â

no matter what plan you choose However, the feature set you get for the Â

price you pay isn’t really worth it.. And when you add to that its poor deliverability rates, Â

it makes it pretty difficult for us to recommend this em ail marketing service over others. Â

Some good alternatives include GetResponse and Activecampaign - which I’ll include Â

#makemoneyonline #emailmarketing #aweber #email #coupon

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