The aim of ONDC is to create a fair playing field for small businesses involved in e-commerce, especially in a market dominated by major players like Amazon, Flipkart, Swiggy, and Zomato. Additionally, it facilitates compatibility and collaboration between sellers, delivery startups, and technology providers.
Due to limited technological capabilities, smaller and local sellers often end up paying high commissions to aggregator platforms, resulting in slim profit margins. However, with ONDC, businesses have the opportunity to directly engage with consumers. Buyers can utilize the app to discover a wider range of sellers and avail better prices. Although ONDC is welcoming businesses from various sectors such as grocery, fashion, home decor, electronics, healthcare, logistics, mobility, and urban services.
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