Despite the abundant information contained in User-Generated Content (UGC), many retailers still struggle to fully harness its potential. In this webinar, we will show you how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning. Specifically, we'll discuss actionable ways to use UGC to engage your customers, improve brand authenticity, build community, and make smarter tactical and strategic decisions. A particular emphasis will be placed on product reviews, as we delve into the three tiers of action to optimize this type of UGC: immediate adjustments to product display pages, strategic marketing positioning changes in the mid-term, and long-term roadmap planning to streamline product lines and facilitate future launches.
Speakers:
• Jaz Foster, Consumer Insights Manager of Challenger Brands, Colgate-Palmolive
• Nick Kaplan, Chief Growth & Innovation Officer, Saadia Group
• Ryan Monahan, CMO, REDCON1
• Gautam Kanumuru, Co-Founder/CEO, Yogi
• Allan Dick, Co-Founder, CommerceNext
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CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: [ Ссылка ].
