News Update:
Pickleball has become America's fastest-growing sport, with its popularity surging in recent years. Steve Kuhn, founder of Major League Pickleball, discussed the sport's rapid rise and its challenges at CNBC's Game Plan conference. Pickleball has gained credibility with endorsements from celebrities and pro athletes. Major League Pickleball teams now command high prices, reflecting its success. The sport faces challenges in making it more accessible and kid-friendly. However, complaints about noise and court availability from other sports, like tennis, have emerged as it gains popularity. Kuhn aims to promote pickleball in diverse communities and schools.
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