The target of speeding messages was broadened with this commercial that shows how the pressures of time and a busy day cause a Mum to rush from one thing to the next.
The outcome is depicted in one of the most graphic crashes ever shown, accompanied by a shocked mother's cries of Scottie.
Don't fool yourself, speed kills
Launched: 1995.
Victorian Road Toll that year: 418.
Transport Accident Commission Victoria.
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In a hurry? Don't fool yourself, speed kills
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