Sometimes the hardest part of a passion project is choosing *which* idea to pursue—and sticking to it. Here, Lauren Hom shares an exercise to help narrow your focus. For more creative exercises, join Lauren on Skillshare: [ Ссылка ]
QUICK JUMP MENU
00:00 Passion Projects: Ad Campaigns for *You*
00:45 Choosing Your Direction
02:04 The Importance of a Plan
02:27 The Exercise: Four Questions to Ask Yourself
03:45 Creative Exploration vs. Career Growth
05:30 What Lauren Wants to Say About Her Work
06:38 What Direction Lauren Wants to Take Her Work
07:49 What Lauren Is Creatively Craving
09:33 Why Lauren Chooses Creative Exploration
09:58 Listing Goals for Career Growth
10:35 Circling Important Words
11:38 A "Grocery List" of Ideas
---------------------------------------------------------------------------
ABOUT SKILLSHARE
Skillshare is an online education platform with thousands of classes taught by the world’s best practitioners. Come take a class on illustration, design, photography, video, freelancing, crafts, and more. To get started, sign up for a free trial here: [ Ссылка ]
Subscribe to Skillshare on Youtube: [ Ссылка ]
Skillshare on Instagram: [ Ссылка ]
Skillshare on Facebook: [ Ссылка ]
Skillshare on Twitter: [ Ссылка ]
---------------------------------------------------------------------------
ABOUT LAUREN HOM
Lauren Hom is a California-born, Brooklyn-based designer and letterer. Known for her bright color palettes and playful letterforms, Lauren has created work for clients like Starbucks, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the ADC, the TDC, the One Club, and the Webby Awards. Lauren is also the author of the popular blog (and now book), Daily Dishonesty.
She finds that she's happiest when creating, so when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or lettering for lunch around New York City. Lauren's motto is, and will always be, "Work hard, snack often."
---------------------------------------------------------------------------
MORE CREATIVE CAREER RESOURCES
Articulate your creative goals with Andy J. Pizza, whose Skillshare Original Make Creativity Your Career: Six Exercises to Create a Successful Side Project offers easy-to-follow exercise to help you land on a smart strategy: [ Ссылка ]
Overcome self-doubt and find the tools to accomplish your creative goals in Emma Gannon's 45-minute course Unlocking Your Potential: 5 Exercises to Build Creative Confidence, a Skillshare Original: [ Ссылка ]
Thinking of your creative work as a business can be a challenge, but with Sonja Rasula's advice in Start Your Creative Career: Build a Sharp, Smart Online Presence, you'll discover the fundamentals you need to turn your passion into a full-time gig: [ Ссылка ]
