P2PI's Jessie Dowd, Tesco Retail Media's Jonathan Dunkley, Boots' Ollie Shayer, Organix's Mandy Bobrowski and Pladis Global's Michele Dainty join this lively panel discussion on what is holding the industry back from adopting a full-funnel approach at scale and speed. Where have brands and retailer networks achieved full-funnel success and what does it look like and achieve? How might we remove the barriers to success and move forward more effectively? We explore whether full-funnel campaigns are even possible in today's siloed organizations — or is it all just a pipe dream?

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