With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?
What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.
A performance model is part of the solution when making the transition to a regenerative circular economy.
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Animation produced by Beakus
Director Mr Binns
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.
Find out more about our work here: www.ellenmacarthurfoundation.org
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