About this presentation

Determined not to just write just another book on creativity, Stanford professor Tina Seelig painstakingly researched what makes good ideas spring forward. The result is her "innovation engine," a special mix of six characteristics like attitude, resources and environment.

But the special concoction of forces that makes our ideas come to life is nothing with out the willingness to fail. "Most call it failure, but we scientists just call it data," she says. The most creative organizations and people embrace experimentation to get the needed data to determine they're on to something.

"Workers are puzzle builders, they get stuck when missing a piece," she says. Truly creative people "are quilt makers — they can fit anything together."

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0:22 how do you come up with great ideas and make them happen?
1:33 the Innovation Engine
2:00 Imagination
3:48 framing and re-framing our answers
4:10 connecting and combining ideas
4:59 challenging assumptions
6:54 "Knowledge is the toolbox for your imagination"
7:05 paying attention - best way to gain knowledge
8:00 Attitude
8:45 "entrepreneurs are not puzzle builders, they're quilt makers."
9:15 inside of Innovation Engine
9:54 outside " Habitat
11:27 "space is the stage you play at your life"
12:05 Resources
13:09 Culture
15:37 "culture is the background music of an organization
16:16 video demonstration
18:09 putting the engine together because no element can stand on its own and should work together
19:14 you can start anywhere



About Tina Seelig

Tina Seelig is the executive director for the Stanford Technology Ventures Program and the director of the National Center for Engineering Pathways to Innovation (Epicenter) at Stanford University's School of Engineering. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. She received the 2009 Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education.

Seelig earned her PhD in 1985 from Stanford University School of Medicine, where she studied Neuroscience. She has been a management consultant, multimedia producer, and an entrepreneur. Seelig has also written 16 popular science books and educational games. Her newest books are Wish I Knew When I Was 20 (HarperCollins 2009) and inGenius: A Crash Course on Creativity (HarperCollins 2012).


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

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