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Every Inch Counts: Macro to Micro Level Retail Space Planning using Analytics
Real estate is perhaps the most valuable asset for retailers. Using it efficiently to create a distinguished customer experience is critical.
Every Inch Counts- Macro to Micro Level Retail Space Planning using Analytics
Thus, there is a need to scientifically evaluate and utilize “space”, starting from site identification (macro) to space elasticity to checkout optimization …. eventually to SKU range optimization (micro).
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