In this episode, Emily interviews Cheryl Lau, a PhD student and branding and content coach serving graduate students, academics, and researchers. Cheryl assists her clients with their service-based side hustles, and our interview today is on why and how to start a coaching business on the side of your PhD training or full-time job. Cheryl identifies two mindset shifts that new coaches might need to make before they dive into their businesses and the first three steps they should take. Cheryl shares her story of figuring out personal branding following a quarter-life crisis and the financial impact that her own coaching income has on her grad student finances.

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