A dairy farmer shares his lifelong dedication to raising Jersey cows, emphasizing their personable nature, efficiency in reproduction, and the superior quality of their milk, which is higher in protein, calcium, and vitamins. Facing the volatility of milk prices, he innovates by starting a bottling operation, embracing vat pasteurization and non-homogenization to maintain the milk's natural state, ensuring the survival of his cherished herd and business through perseverance and a unique niche market.

Dairyman Garry Hansen couldn't count on a consistent price for his milk due to the volatility of the dairy market that nearly drove him out of business. So to save his cows, he had to become a processor and distributor of his own milk.

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