In this video, we break down the Kano Model, a powerful tool for analyzing customer satisfaction and prioritizing product features. We’ll show you how the model helps brands understand what features matter most to their users and how they can make smarter design decisions.
From essential "must-have" features to unexpected "delighters," we’ll cover each category of requirements with practical, real-world examples, including a detailed look at features in a car to make it all easy to grasp. Whether you’re into product design, user experience, or just curious about what makes some features so loved, this video will give you a clear and actionable understanding of the Kano Model.
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