Marketing
Marketing Concept includes three parts
CRM
EMERGING MOBILE MARKETING ERA
SERVICE with a SMILE
FOUR ERAS of U.S. MARKETING
NONPROFIT MARKETING
The FOUR P’s
PERFECT PROMOTION
Marketing Research
FOUR STEPS MARKETING RESEARCH
1. DEFINING PROBLEM or OPPORTUNITY
2. COLLECTING RESEARCH DATA
3. ANALYZING the DATA
4. IMPLEMENTATION
KEY BENEFITS of MARKETING RESEARCH
WAYS to FIND OUT WHAT CONSUMERS THINK
Environmental Scanning
ABC’s of MARKETING
B2B or B2C
MARKETING to CONSUMERS
MARKETING to SMALL SEGMENTS
Buying - Decision Process
TOP MARKETING CHALLENGES
BUSINESS-to-BUSINESS
gmochocki@clcillinois.edu or gmochock@harpercollege.edu

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