Launch of Malaysia’s TOP 100 Property Developer Brand, a recognition of branding among Malaysian Property Developers. This ranking helps home buyers make purchases with confidence and peace of mind.
The Malaysia’s TOP 100 Property Developer Brand ranking was developed with top market research company Acorn, and is based on 4 main pillars namely :
1. People's Voice (50%)
Based on their brand awareness, TOP 10 Brands in consumer’s views, brand recommendation and brand imagery/reputation.
2.Financial Health (30%)
Based on their total revenue and net profitability.
3.Brand Prominence (10%)
Based on their presence of company/project website and on social media.
4.Company Stature (10%)
Based on their years in existence and if there’s any blacklisting by ministry of housing & local Govt
Being the first of its kind in Malaysia, this ranking will be an industry game changer and sets an example for developers to excel further in their work.
