Venice decided to charge 5 euros for day visitors this summer in the hopes it would help with their overcrowding/overtourism issues. Want to take a guess how it went? Basic idea is good, but they got the price wrong. I would have suggested an amount high enough (maybe $150 - $300, plus discounts for those who qualify and many free tickets by lottery) that it would have shocked visitors to change their behavior. More on this in a future video.
BIO: Doug Lansky is a Stockholm-based tourism advisor who spent 20 years as a travel journalist, editor and author contributing to such publications as The Guardian, Lonely Planet, Nat Geo and Skift. Doug has given lectures at over 150 universities, 3 TEDx Talks, Public Radio, Travel Channel, presented at National Geographic Headquarters, for the United Nations World’s Tourism Organization, at Google Travel, Booking.com, Expedia, Microsoft, AmEx, Amadeus, World Travel Market, ITB Berlin and for over 200 destinations and hotel associations around the world, from Singapore to South Dakota, Finland to Florida, introducing audiences to new insights and future tourism concepts.
www.douglansky.com
