One big challenge of senior executives is individuals coming to sell them. They don’t want somebody showing them all of their gadgets. What they need is need somebody who can come in, understand their business as well as they can, and then help them see how their products or service can drive towards their goals. And that's what business acumen allows us to do. It helps that individual or sales person move from a sales, product, or service expert to a business expert who happens to sell. And that's where that transition happens. We're not a methodology company, we're not teaching sales methodology, we're not teaching sales platforms or technology.
We're teaching sales leaders who understand your products very well and helping them understand the business of the companies they're selling into. So they move from that technical expert of your products and services to a sales professional who understands business. A sales professional who can go to their customer and understand their business and be able to articulate how a partnership with their company will drive their customers success. So that's the differentiator. Anytime we do sales training it's about helping your employees understand their customers. Once they understand their customers then they can help provide the solutions that really move the needle towards what the organization is doing. That's the holy grail of sales training. Helping your teams to really be their partner.
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