Inspirata, Inc. uses natural language processing to transform patient data into oncology solutions like clinical trial matching, cancer registry reporting, and digital pathology. Emil Mladenov, vice president of corporate and digital marketing, explains how Inspirata uses healthcare commercial intelligence to map complex relationships between organizations, size market segments, and verify CRM contacts. He also shares how Definitive Healthcare data enables Inspirata’s sales team to create detailed strategic account plans, refine their account targeting, and assign territories more effectively.

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