Most of the time, getting to the end goal is a long journey, and we become so focused on the tactics and strategy that we lose sight of the final cause.
In this video, Richie spoke about the final cause from Aristotle’s four causes and emphasized that too much focus on tactics and strategy results in losing sight of our end goal: what is important to us.
Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (published in over 10 languages) and Résumés Are Dead and What to Do About It. In 2019, Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx and Google Startup Grind) and serial entrepreneur.
Richie is the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is the co-founder of Prouduct—helping entrepreneurs go from idea to market full service with global sourcing and an end-to-end supply chain. Norton founded Edit. Today, a multinational video editing service for vloggers. Millions of entrepreneurial-minded people study Norton's work and blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives and celebrities alike seek out Richie to create new value-based products/experiences for their audiences.
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