In a landmark achievement for Chinese electric vehicles, Xiaomi Group CEO Lei Jun announced the Su7 Ultra's debut at the Nürburgring Nordschleife on October 29, setting a record-breaking lap time of 6 minutes and 46.874 seconds. This accomplishment makes the Su7 Ultra the world’s fastest four-door sedan, breaking a seven-year record and securing Xiaomi a prestigious place in high-performance EV history. Following this milestone, Xiaomi Auto confirmed the Su7 Ultra's production model will be released in March 2025, priced at $114,500—a competitive entry alongside the Tesla Model S Plaid and Porsche Taycan Turbo GT.
The Su7 Ultra has been crafted for both power and innovation, boasting a tri-motor all-wheel drive system with 1,548 horsepower and acceleration from 0 to 100 km/h in just 1.98 seconds. Its cutting-edge CATL Kirin battery delivers a range of 391 miles and rapid charging capabilities, promising exceptional performance and convenience. Xiaomi's heavy investment in research and development, set to exceed $42.1 billion by 2025, underpins the Su7 Ultra’s advanced smart driving features, including a city navigation assistance system.
Market response to the Su7 Ultra has been overwhelmingly positive, with 3,680 pre-orders and millions in revenue just ten minutes after opening. The Su7’s continued success is a testament to Xiaomi Auto’s innovation and brand appeal, as deliveries approach 100,000 units annually. Notably, over half of Su7 customers are luxury car owners and Apple users, highlighting Xiaomi’s crossover appeal in the premium market.
Xiaomi has also launched the Track Master App, allowing Su7 Ultra owners to capture their track experiences and share them, reinforcing the car’s appeal to performance enthusiasts. With an expansion plan to produce up to 150,000 vehicles annually by 2025, Xiaomi Auto is gearing up for sustained growth in the EV sector. The Su7 Ultra isn’t just a car; it’s Xiaomi’s strategic leap into global high-performance electric vehicles, merging its technological prowess with user-focused design to challenge traditional luxury brands.
