Now is absolutely the time to work on maintaining your company's market position.

Why?

- Gaining marketing share is less competitive as the big brands ease off the gas

- This is a time when we see who is winning and who is losing - be on the correct side

How?

- Capitalize on share of attention by producing more of the right content. Content that will bring "not now" buyers to your brand so that you will be top of mind when the time is right.

- Buy the ads and sponsorships in the gaps that your biggest competitors are reserving their spending on. You may find some bargains!


A. Lee Judge is the host of The Business of Marketing podcast.
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