Wanna know what the best cold email approaches to get more clients are?

This is the Cold Email Teardown series where we analyze cold emails and find out what works or not, so you can replicate it in your campaigns!

In today’s episode, we analyze a cold email sent by an agency. The goal was to get more clients.

In this video, you’ll learn to:

- Write an icebreaker

It’s a personalized sentence that grabs your prospect’s attention and keeps them reading. You should never send the same generic message to everyone but personalize it for each prospect. This is how you’ll increase your reply rate and book more meetings.

- Mention a pain point

When doing cold outreach, you must understand the challenges and objectives of your target to provide them valuable help.

- Add social proof

It’s super important to build credibility and trust. You can do that by mentioning relevant testimonials or stats.

- Provide value

The goal of your first cold email should never be to sell but to build a relationship. Try to help your prospect first. For that, provide value to them, whether it is a piece of helpful content or a solution to their problem,… make sure you give them something that will genuinely interest them.

- Have a clear CTA
At the end of your cold email, make sure you have a clear call to action. In most B2B sales prospecting and lead generation, this usually means booking a meeting. A little tip is to trigger their curiosity.
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00:00 - Intro
00:14 - Cold email teardown
03:23 - New version of the email
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If you wanna get more replies and conversions, check out the eBook that will give you actionable tips on what to write in each part of your cold email for the best outreach results. 🔥

Get your free access here: [ Ссылка ]
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Who are we?

lemlist is a tool that lets you personalize your outreach campaigns to create meaningful relationships with your clients and prospects. We specialized in how to leverage cold emailing and multichannel outreach campaigns to find new clients and retain existing ones.

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