[ Ссылка ]
This is the hard truth about B2B marketing. Mark Donnigan discusses the changes in B2B marketing and how the buyer's journey has completely changed over the last decade. In-person and one on one marketing techniques are less and less effective. Today's B2B startups must be building content and community in the digital world where buyers are actually searching for information on the solutions they need.
With Mark Donnigan, Startup Marketing Consultant
