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In this video, I summarize the key takeaways from Google Marketing Live 2024, covering the latest updates to Google Ads, Performance Max, YouTube Ads, and more. By understanding these updates, you can stay ahead and scale your revenues profitably with Google Ads this year.

- Accelerate With Google: Steps to prepare your business for leveraging AI.
- AI Overviews: Integration of ads within AI-generated search snippets.
- Visual Search: Enhanced visual search interface with more Shopping Ads.
- Google Ads Conversation Experience: Using chat to auto-generate ad copy and keywords.
- Performance Max Updates: New reporting and controls for better campaign management.

Stay tuned to learn how these updates can transform your advertising strategy and boost your profits.

Here’s The PDF Doc Covering All The Major Updates:
[ Ссылка ]

Time Stamps:
00:00 Introduction
00:30 1) AI Overview
02:07 2) Visual Search
02:51 3) Google Ads Conversation Experience
03:43 4) The Power Pair
05:29 5) Gross Profit Optimisation
06:43 6) Performance Max & Demand Gen AI Asset Generation Tool
07:38 7) More Reporting and Controls in PMax
08:46 8) AI Powered Campaigns for YouTube
09:10 9) Demand Gen
11:14 10) YouTube Partnership Ads, Powered By Brand Connect
12:00 11) YouTube Shopping and Affiliate Program
12:29 12) Product Studio for Shopping Ads
14:11 13) Brand Profile
14:48 14) Shopping Ads - Automated Product Highlights
15:46 15) 3D Shopping Ad Formats
16:01 16) Virtual Try-On
16:26 17) Video Highlights
17:26 18) Google Ads Data Manager
17:57 19) AI Report Generator
19:10 20) Marketing Mix Models (MMM)

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