The TEDxPalermo Talk by Massimo Pitis was held in the morning session of April30th. The location due to bad weather was changed at the very last minute and studio427 was welcoming our day. His talk is a fascinating mix of one of his last graphic design committment and some oriental tales about how important is a different point of view while conceiving a new project and what Wisdom means in our time.
After having worked in Bologna (BBDO) and New York (Armando Milani), in 1991 Massimo Pitis came back to Milan where he joined Mirko Pajé at the Mediaset creative direction. In 1995 he founded Vitamina with Aldo and Giorgio Buscalferri (MTV, Heineken, Sugar, blue), and afterwards became the Creative Director at Landor Associates Italia (Banca IMI, Snaidero, Breil, Zegna). Since 2000 he was also engaged in set up exhibitions for the studio Migliore + Servetto Architetti (Wallpaper, Elle, New York Times Magazine) and with Mirko Zardini (Triennale di Milano, Biennale of Architecture in Venice). He was also Curator of 25 issues of Lettera, magazine Abitare's insert about Graphic design. In 2007 pitis was born as design and consulting studio dedicated to editorial projects and brand identity specialized in design, architecture and cultural communication (CCA Montreal, Corraini, Skira, Five Continents, Esperia, Fabio Novembre, Comune di Milano / Museo del Novecento, Einaudi, Mondadori, Rizzoli, Gruppo Il Sole 24 Ore, Wired - Condé Nast). He teaches at the Faculty of Design IUAV San Marino, and has taught at the Istituto Europeo di Design at the Politecnico of Milan, at La Sapienza University in Rome. From 2005 to 2007 he was the president of BEDA (Bureau of European Design Association) as well as member of several award's international juries.
In the spirit of "ideas worth spreading", TED has created a program called TEDx, of local events, organized independently, that bring people together to share an experience similar to the one you live with TED. The TED Conference provides general guidance for all the TEDx events, but local events are made independently.
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