Perfect Gym's Peter Croft presents a 5 pronged analysis of what digital transformation means in the fitness industry. Fitness clubs need their club management platform to deliver on 5 key pillars:
1. Operational basics
Club management systems need to be configurable to the individual club
2. Platform update
A modern open platform is important as online sales on Perfect Gym's platform have gone up by 90% since COVID)
3. Automation
Members should be able to manage their accounts online at a time the suits them while clubs need to automate the member journey through the club.
4. Digital evolution
A platform needs to aid in the shift from a facility of choice to a brand of choice to create a whole life experience for customers.
5. Digital transformation
Create new personalized experiences that cater to individual members.
Connect with Peter on Linkedin for a free consultation on your fitness facility's digital transformation strategy. [ Ссылка ]
