Keynote: 5 Steps to Ascend the Stairway to Customer Heaven
Speaker:
Chandar Pattabhiram - CMO, Coupa
The customer experience is the sum total of every interaction with a brand. Today, each step in a brand’s journey to Customer Heaven needs to be a continuous, connected conversation that is meaningful to the customer and keeps us marketers on the path!
Taking a (Jimmy) page out of his experience, Coupa CMO Chandar Pattabhiram (Robert) plants five steps that B2B marketers can follow to ascend the stairway to heaven. Along the way, he’ll offer tips for finding the “angels of engagement” and avoiding the “demons of defection” to reach the pinnacle and create customers for life.
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