Looking for new ways to gain media attention and drive your business forward?

Learn how to use Digital PR strategies to elevate your digital marketing brand awareness, engage your audience, and generate new business.

Discover LOCALiQ's Digital PR service and effective marketing strategies tailored to maximise online presence and audience engagement.

📌 Part I: Understanding Digital PR
0:00 - Meet the presenters & Agenda 
4:06 - What is Digital PR and How Does it Differ from Traditional PR?
4:27 - How Digital PR Can Help Your Business Succeed Against Google's Recent Algorithm and Spam Updates
📌 Part II: What Digital PR Is and Isn't
6:28 - What Digital PR Is:
Organic and Published on Merit
Pitched to Journalists and Influencers
Drives Authentic Engagement and Brand Awareness
📌 8:02 - What Digital PR Is Not:
Cold Emails Asking for Guest Posts
Buying Backlinks
Spam Comments
Sponsored Content
📌 Part III How Digital PR Complements Existing Marketing Strategies
Benefits of Integrating Digital PR into Your Marketing Mix
Enhancing SEO through Digital PR
Amplifying Social Media Reach and Engagement
Driving Website Traffic and Lead Generation
Strengthening Online Reputation and Credibility
📌 Part IV - 5 Steps to Getting Started with Digital PR
12:26 - Identifying Your Target Audience and Objectives
Conducting Market Research
Define Clear Objectives
Segment Your Audience
📌 16:23 - (Step 2) Crafting Compelling Story Angles and Content Ideas
Understand Your Brand Narrative
Identify Newsworthy Topics
Create Engaging Content Formats
Incorporate SEO Best Practices
📌 22:05 - (Step 3) Building Relationships with Online Influencers and Media Contacts
Research Relevant Influencers and Journalists
Engage Authentically
Personalise Outreach Efforts
Offer Exclusive Content Opportunities
📌 24:45 - (Step 4) Implementing Monitoring and Measurement Tools
Set Key Performance Indicators
Utilise Monitoring Tools
Analyse Data & Insights
Iterate & Optimise
📌 27:39 - (Step 5) Working with LOCALiQ's Digital PR Service
Overview of Services Offered
Case Studies and Success Stories
Differentiating LOCALiQ's Offering from Other Services
Q&A Session

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