Attention small businesses and Google Ads managers! Does your Google Ads account use Universal Analytics as its primary conversion source? You have until July 1, 2023, to upgrade to Google Analytics 4, or your conversion data in Google Ads could drop to zero.

Not only that, but your SMART bidding and Performance Max campaigns will suffer too, as there'll be no conversions to optimize for. So, don't delay; make the switch to GA4 as fast as you can.

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