Amine Sadik, Marketing Operations Director for the Middle East, reflects on his participation in the sixth Africa Digital Summit, held in Casablanca on October 7-8.
Sadik highlights the importance of consumer convenience and the development of strong digital capabilities across all functions. He stresses that prioritizing consumer needs and experiences is crucial for successful e-commerce strategies in Africa.
“Everything starts with the consumer, you know, so as long as we are able to drive convenience for the consumer when it comes to the listing, the products you can buy, also the logistics and the delivery as well as the payments, be able to progress,” he stated.
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Morocco World News is an English language e-newspaper with its headquarters in Rabat and Washington, D.C. It publishes news about Morocco and MENA region on a wide range of topics, including politics, economics, international relations, lifestyle, technology, culture, sports, and Western Sahara.
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