This week's guest speaker needs no introduction! I have a real treat for you...
Best-selling author, and national speaker Minal Sampat, author of "Why Your Marketing Is Killing Your Business: And What To Do About It" joined me in this week's episode to talk about how to build the right marketing strategy for your dental practice!
And here's a spoiler, she always starts out by cutting 20% of your dental practice's marketing budget.
Here are some of the points that we cover in this deep-dive interview:
1. How to find inefficiencies in your dental practice's marketing plan.
2. Which platforms should you REALLY be on the attract new patients into your dental practice.
3. Which metrics should you focus on to make the most informed decisions
4. How should you go about various target audiences as a specialty practice (i.e: are you a pediatric office, or are you an OMFS?)
5. The ONE role that you absolutely need to DOUBLE YOUR PATIENTS!!
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