This talk was given at a local TEDx event, produced independently of the TED Conferences. Against all odds, the Portland Press Herald/Maine Sunday Telegram is investing in journalism to reinvigorate a 152 year old newspaper brand. In the industry that everyone acknowledges is dying, why do we think we can buck the trend? And most importantly, why does quality journalism matter in Maine?
Lisa DeSisto is the CEO of MaineToday Media and publisher of the Press Herald, Maine Sunday Telegram, Kennebec Journal, and Morning Sentinel. Prior to her move to Maine in 2012, Ms. DeSisto was chief advertising officer for The Boston Globe and general manager of Boston.com. Ms. DeSisto
has a strong background in digital media, having joined Boston.com just two days after the site was launched in 1995. At MaineToday Media, she is leading a
turnaround strategy by investing in journalists and journalism dedicated to covering the news and people of Maine. Ms. DeSisto serves on the board of the Boys and Girls Clubs of Southern Maine. She is a graduate of the University of Massachusetts at Amherst. To this day, her proudest achievement was her selection as Class Clown by the Stoneham, MA Class of 1981. She lives with her family, a couple of goats, and a herd of alpaca in North Yarmouth.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
