The media giant’s hot drop into the realm of Fortnite could be a game-changer for the metaverse, movies and theme parks. It’s an IP world, after all.

After returning to his position as Disney CEO in late 2022, Bob Iger held a meeting with two top executives to talk about video games. It’s a sector the company had mostly avoided since 2016, when it shut down the Disney Interactive Studios division that was, at one point, losing some $200 million per year. But Iger’s aides came armed with demographics and other statistical trends showing that gaming had become too popular to ignore.

Read the full story on Forbes: [ Ссылка ]

Subscribe to FORBES: [ Ссылка ]

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

[ Ссылка ]

Stay Connected
Forbes newsletters: [ Ссылка ]
Forbes on Facebook: [ Ссылка ]
Forbes Video on Twitter: [ Ссылка ]
Forbes Video on Instagram: [ Ссылка ]
More From Forbes: [ Ссылка ]

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

свернуть