Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over, but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics. Marketers talk about content, but executing it well means understanding your customers and focusing on what matters. Find out what 3 things marketing leaders and teams can do to separate their products and services from the competition in our newly minted online marketplace.
Inside this episode, Chris and Kyle share insights on:
How to reach your market in innovative ways
Why doing more might be driving more leads, revenue, or sanity
When marketers need to stop listening to the KPIs
About Chris Walker
Chris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.
Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.
