Key Takeaways
1. Last year was Sheeks’ first year as the PureCars CEO after his previous enterprise, The AutoMiner, was acquired by the brand in mid-2023. He notes that the year was massively successful for both companies as they continued to help dealers push their digital marketing initiatives to the next level.
2. Sheeks is looking forward to showcasing more technology at the upcoming NADA show. He notes that PureCars has several innovations to announce for the automotive digital marketing landscape that will help dealers achieve greater results in 2024.
3. Sheeks notes that while online media has become more complicated than ever, recent technological advancements have made the management of digital marketing campaigns significantly easier. But to truly succeed, dealers will need to be firmly acquainted with their storage, collection, and usage of customer data.
4. Sheeks predicts that dealers will be heavily focused on balancing their budgets in 2024 to offset falling prices and normalizing demand. Consolidating initiatives, cutting costs, and improving profit margins will be a top priority throughout the year. To support their clients in this endeavor, technology and digital marketing providers will also be looking to offer solutions that provide premium services at a cost-effective rate for retailers.
5. One of the most important investment areas for dealers in 2024 is their talent. Not only will store operators and owners need to find strong candidates, but they will also need to provide quality job experiences to ensure employees are motivated to stay and work hard. The more effective their teams, the more returns on investment dealers will see in areas such as digital marketing.
To learn more about PureCars and its ever-expanding lineup of digital marketing services, be sure to visit their team at booth #4812W at the upcoming 2024 NADA show.
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