#customersuccess #servicepackages #services #offering
The secret to creating a compelling service offering:
1) Sales collaboration — Get insights from sales around:
• What are recent market trends,
• What are the asks from new clients
2) Competitive differentiator
• Make sure that the offer has a competitive differentiator.
3) Solution to a Problem
• Align problem to solution in the offer
4) Collaborate with Marketing
• Collaborating with marketing will not only ensure that you rely on customer feedback to decide which problem you’ll be solving, but also that you will be able to craft up campaigns to promote a new service offering.
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