How does one lead a global agency through change and innovation? Bill Scott, CEO of Droga5, takes us on a journey through his career, sharing how resilience shaped his path, what drives award-winning campaigns, and how the advertising industry is evolving. From pivotal moments to navigating the hybrid work era, this episode is packed with insights and stories that will leave you inspired. Tune in for a masterclass in creativity and leadership!

00:00 - Introduction and Agency Culture
00:41 - Reflections on 2023 and Industry Challenges
01:30 - Navigating Change and Leadership
04:01 - Resilience and Personal Growth
04:48 - Early Life and Its Impact
07:06 - Career Path and Entry into Advertising
14:50 - The Role of Playfulness in Advertising
17:49 - The Changing Nature of Work
34:56 - Creativity and Future Challenges
48:41 - Reflections on Advertising and Impactful Work

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