Join our host, Lee Murray in the latest episode of the CEO series as he sits down with Wilson Zehr, CEO of Zairmail.com. They explore the effectiveness of direct mail for business growth and highlight its role in targeted marketing strategies through personalized messaging and audience segmentation. Despite challenges such as rising postage rates, Wilson underscores the enduring relevance of direct mail and its potential for continued evolution in marketing practices.

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(00:00:00) Intro

(00:01:03) Introduction of Wilson Zehr

(00:02:15) Overview of Airmail and its services.

(00:04:01) Airmail's parent company and technology.

(00:06:04) The relevance of direct mail over the past 20 years.

(00:07:11) The unique advantages of direct mail.

(00:09:26) Types of companies gravitating towards direct mail.

(00:20:23) Importance of audience targeting and messaging in direct mail.

(00:22:44) Context and impact of direct mail on homeowners.

(00:23:45) Demographic relevance.

(00:25:37) Role of direct mail.

(00:26:19) Mix of marketing channels.

(00:29:30) Use of video in direct mail outreach.

(00:31:55) Segmented messaging for bond measure.

(00:41:21) Innovation and future of direct mail.

(00:46:23) The speedy app experience.

(00:47:39) The effectiveness of direct mail.

(00:48:49) Atypical ways to grow.

(00:49:24) Closing remarks and contact information.

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