🔗 For a detailed walkthrough, visit our blog post: How do you set up Pinterest Event Deduplication?: [ Ссылка ]
🚀 Steps Pinterest Implementation - Almost There
1️⃣ How do you install the Pinterest Tag through Google Tag Manager?
2️⃣ Configure the Pinterest Conversion API in server-side GTM
3️⃣ How do you set up Event Deduplication on Pinterest? (You are here)
There's been a significant shift in the digital marketing world with the emergence of Pinterest's server-side tracking, particularly the Conversion API. Its main goal? To combat challenges created by ITPs and AdBlockers that often disrupt pixel tracking. A pleasant side effect? It boosts the life of our Pinterest cookies - a gem for accurate data analytics!
But, there's a twist in the tale! Collecting Pinterest data from both ends - client-side and server-side - might lead to events being counted twice. Enter the "Unique Event ID" by Pinterest. This little trick helps differentiate events triggered by the pixel from those by the Conversion API.
In this video, the finale of our 3-part series, we're diving deep into the nitty-gritty of event deduplication using Google Tag Manager. By the end, you'll master the art of setting up deduplication on both client and server sides, paving the way for a seamless and efficient tracking system.
📈 Generate up to 30% more conversions and revenue with Server Side Tracking ✨
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Don't know where to start your tracking journey? Use our Server Side Tracking checklist: [ Ссылка ]
Stay tuned:
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#PinterestEventDeuplication #GoogleTagManager #ServerSideTracking #PinterestGTM #UniqueEvent #DigitalMarketingInsights #ClientSideTracking #taggrs
