Part 3: Masters of the Universe Classics
Don't forget to watch to the end for your FREE MOTU GUIDE!!
This video focuses on the Classics line released by Matty in 2008. Rather than attempting to make lightning strike a third time when it had failed to strike on that second attempt, Mattel re-focused their business model to address adult collectors in a separate capacity to kids.
Judging that the markets were too different with clashing priorities, interests and indeed reasons to buy toys, they created their mail order website mattycollector.com.
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