#avav #mfw #simonacochi
Avavav is an independent fashion house striving for creative freedom, driven by humor, entertainment and design evolution. Founded in 2020, Avavav is led by Creative Director Beate Karlsson.
Avavav Show Mfw Women's Collection SS24 Fashion Review by Simona Cochi.
Avavav was founded by the Swedish duo Linda and Adam Friberg, in 2017.
AVAVAV is a sustainably-driven fashion label based in Florence, known for their surreal and sculptural clothes, such as the chicken feet Doja Cat wore while hosting the MTV Video Music Awards.
Last September, AVAVAV made headlines when every model took a tumble at their SS23 womenswear show. The show was designed to be a parody of the superficial and stiff nature of the high-fashion industry. This Milan Fashion Week, Beate Karlsson shocked crowds yet again with another show that poked fun at the seriousness of luxury fashion.
Creative director & stylist - Beate Karlsson
Film director - @danielhallberg
Photographer - @petroli0
AVAVAV's eclectic line showcases a distinctive avant-garde aesthetic through the use of vibrant patterns, asymmetric draping, cut-outs, and ruching. Trousers, skirts, and tops explore a range of silhouettes, including flared, oversized, and form-fitting styles.
Make up - @Michele_Magnani Global Senior Artist @maccosmeticsitalia
Hair - @wellaprofessionals_italia Technical sponsor & Official Beauty partner of Camera della Moda #WellaMFW
Assistant to creative director - @agnesmollerstrom
2nd assistant to creative director - @cchernichka
Model - Lyucifa @lyucifa
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As an Italian producer and digital journalist, I specialize in storytelling, digital reviews, interviews, broadcasting, screencast presentations, and more. Join me in promoting Italian culture, art, and lifestyle around the world!
Simona Cochi was born in Turin, the daughter of a professor of classical music and a painter, who influenced her creativity and sensitivity. As a model and freelancer, she worked in PR for fashion and design companies. Since becoming a journalist in 2005, she has worked on various editorial projects and contributed to several glossy magazines.
In 2008, Simona founded The Italian Way, a video magazine and digital media project aimed at promoting Italian culture, art, and lifestyle around the world. As the project producer, she has travelled extensively across Europe, including Italy, China, the U.K., Austria, and Australia. Her goal is to tell the story of the magic of being seduced by the Italian way.
The emotional videos and footage on Simona Cochi's YouTube channel capture the beauty and some of the most outstanding iconic sites of the peninsula. Simona is highly specialized in digital review and broadcasting techniques, which she uses to live stream events like Milan Fashion Week, La Biennale Arte, Cinema (Venezia Film Festival), Luna Rossa Prada Pirelli, and more. She was the first journalist to connect to the Lifestream platform for the digital fashion week in Milan.
Simona has reviewed digital videos for top luxury brands such as Gucci, Prada, Armani, Ferragamo, Versace, Dolce & Gabbana, Fendi, Ferragamo, Cartier, Van Cleef & Arpels, and many more. With an impeccable reputation in international brand management, business development, global marketing, communications, press, and PR, she serves a diverse client list spanning geographies and multiple luxury and academy sectors
