When we say “key”, we mean “things that are essential”. But if you try to look for key performance indicators in the world of SaaS, you’ll get hundreds of three-letter terms.

You’ll struggle to break through the buzz to indeed essential financial metrics for SaaS. I’m not saying it’s a conspiracy of abbreviations against SaaS founders, but… I’m here to save you!

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• Monthly Recurring Revenue: Calculation, Different Types, and Ways to Increase It – [ Ссылка ]

• Demystifying Financial KPIs for SaaS Companies: Measure What Matters – [ Ссылка ]

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00:00 – Intro
01:16 – How do you measure the success of your business model?
01:35 – How to calculate customer acquisition cost?
02:12 – How to calculate customer lifetime value?
02:34 – How to determine the LTV to CAC ratio?
03:28 – How do you track monthly recurring revenue?
04:07 – How to use metrics to improve performance?

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