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In this video I present an in-depth tutorial on Facebook advertising strategies and practices as of 2024. I start by sharing my own advertising expenses and client portfolio to establish my expertise in the field. I discuss the significant amounts I spend monthly on ads, ranging from $150k to $392k, and explain the unique advertising strategy I developed in-house, which differs from what's typically taught in conventional courses or online resources.
In my tutorial, I cover several key topics:
Understanding Facebook's Business Manager: I guide viewers through setting up a Business Manager account on Facebook. I make a clear distinction between personal profiles, business managers, and advertising entities.
Ad Creation and Strategy: I provide detailed instructions on creating effective ads. This includes explaining the structure of campaigns, ad sets, and ads, as well as how to target the right audience and manage budgets effectively. I stress the importance of testing and optimizing ad sets for better performance.
Types of Campaigns: I delve into different campaign goals such as engagement, lead generation, and sales, and provide step-by-step guidance on how to set up each type.
Ad Content and Messaging: I share insights on crafting compelling ad copy and visuals, focusing on creating irresistible offers and calls to action that resonate with the audience.
Audience Targeting and Testing: I discuss the importance of audience segmentation and the necessity of testing different elements of ads to fine-tune their effectiveness.
Advanced Strategies: I touch upon more sophisticated strategies like creating custom and lookalike audiences and using tools like Zapier and high-level CRMs for automation and lead nurturing.
Analysis and Optimization: I emphasize the need to analyze ad performance metrics thoroughly to understand what works and how to optimize campaigns accordingly.
Throughout the video, my aim is to emphasize the significance of strategy, testing, and optimization in Facebook advertising. I highlight the need for businesses to truly understand their audience and to craft messages that resonate, rather than focusing solely on ad spend. My tutorial is designed to cater to a wide range of viewers, from beginners to more experienced advertisers, looking to enhance their Facebook advertising skills in 2024.
00:0O - Introduction and Background
01:21 - Strategy Overview
01:55 - Setting Up Business Manager
03:37 - Business Settings
05:17 - Messaging Ads
28:27 - Lead Gen Ads
39:13 - Ecom Ads
