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The Incredible Success Story of Haji Muhammad Naeem – The Founder of Savour Foods

You might have heard many people in Pakistan complain about poverty and the lack of opportunities in the country. However, there are some people who instead of complaining take the initiative and change their lives, despite all odds. One such name is that of Haji Muhammad Naeem. He is the owner of Savour Foods, a household name in Islamabad and Rawalpindi. This fast food restaurant famous for its delicious ‘pulao kabab’ has become the identity of the twin cities.

Here is how Haji Muhammad Naeem and his family built this ‘Pulao Kabab’ empire from nothing to the biggest food outlet in the twin cities.

Haji Muhammad Naeem belongs from a religious and landlord family of Gojra, Toba Tek Singh. He started the first Savour Foods restaurant with the support of his family in the year 1988. It was a small restaurant in a small shop near Gordon College, Rawalpindi. The restaurant comprised of a very small kitchen and a sitting area with about 20 chairs in it. The things were tough at that time. The shop was opened in a residential area and there was not much hustle and bustle in the area at that time.

In the beginning the things were not so good for Savour Foods. The profits were quite small and the space was very limited. But, despite all difficulties, Savour Foods always maintained its standard. Special attention was given to ensure the cleanliness and the quality of the food served to the customers. Here, Haji Muhammad Naeem explains that perseverance was of vital importance. Unlike many people who keep switching from one business to another, he kept on working hard on Savour foods. He kept on re-investing the profits in the same business.

The Expansion
Savour Foods First Branch

As mentioned above, Savour Foods opened its first outlet near Gordon College in Rawalpindi in the year 1988. Savour Foods focused on its first outlet for the first 13 years. They kept on expanding the place and improving the processes. This allowed them to develop a considerable amount of goodwill in Rawalpindi.

Savour Foods Second Branch

The second branch of Savour Foods was opened in 2001 in Bagh Sardaran area of Rawalpindi.

Savour Foods Third Branch

Savour Foods opened its third branch in Melody Food Park, Islamabad in the year 2002. At that time CDA was developing the food park and CDA specially invited Savour Foods to open an outlet in the food park in order to make the Melody Food Park a success.

The fourth and the biggest branch of Savour Foods was opened on 24th March 2005 in Blue Area, Islamabad. Savour Foods purchased the land in this main business area of Islamabad for a huge sum of money. However, it proved to be an excellent investment in the later years.

Savour Foods Fifth Branch

The fifth branch of Savour Foods was also opened in the year 2005. It was inaugurated on 14th August 2005. It is located in the Cricket Stadium Food Street, Double Road, Rawalpindi.

In 2002, due to the high demand of high quality rice, Savour Foods built its own rice production plant. The plant was built in Gujranwala district and it ensures that the rice demand of the Savour Foods restaurants is met on time. In addition to meeting the demands of its own restaurants, this rice plant also produces rice for the Savour Rice brand for sale to general public.

Milk Proudction

Savour Foods built a milk plant as well in 2002. The plant is located in Sargodha district. Fresh milk is collected from the nearby villages. This milk is then chilled and then it is transported to the different Savour Food outlets, where it is used in the making of products like ‘kheer’, and ‘ice-cream’.

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