Steinway has created a powerful marketing narrative that if even one out of 12,116 parts isn't from Steinway, the piano is no longer a genuine Steinway but a Stein-Was.

If their claim is correct, buyers will believe they can only purchase a genuine Steinway piano from Steinway & Sons and from no other seller.

However, if their claim is not true, a world of options opens up for the buyer (since over 600,000 Steinways have been made) that are simultaneously cost-effective without reducing the quality and authenticity of the instrument.

To learn more about these myths and misconceptions, check out our Steinway Buyer's Guide: [ Ссылка ]

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